Released on = July 29, 2007, 6:29 pm

Press Release Author = Bridget Petrella

Industry = Entertainment

Press Release Summary = Two of the fastest growing phenomena in today\'s
entertainment culture are finally merging in an exhilarating new partnership. World
Blackjack Champion Ken Einiger, an extraordinary gambling expert/player, who is
often fueled by raw enthusiasm, has joined the ALL IN Energy Drink Team. ALL IN
fuels the success of some of the greatest names in the gambling world. They choose
ALL IN for its key nutrients that maintain peak energy and mental alertness without
the ups and downs that sugar and carbs can cause.

Press Release Body = Las Vegas, Nevada: Two of the fastest growing phenomena in
today\'s entertainment culture are finally merging in an exhilarating new
partnership. World Blackjack Champion Ken Einiger, an extraordinary gambling
expert/player, who is often fueled by raw enthusiasm, has joined the ALL IN Energy
Drink Team. ALL IN fuels the success of some of the greatest names in the gambling
world. They choose ALL IN for its key nutrients that maintain peak energy and mental
alertness without the ups and downs that sugar and carbs can cause. To reach the
top, you need every edge you can get. That\'s why masters of the games like two-time
World Blackjack Champion Ken Einiger have opted to make this unique energy drink
part of their winning formula. \"I am thrilled about joining the ALL IN Energy Drink
Team. When I first started drinking ALL IN I was completely surprised when I felt it
boost my brain clarity. I am much more focused and completely energized, and it
definitely lasts for hours! My days are much more productive. No jittery feelings
and no crashing when it wears off. ALL Energy Drink is AWESOME!\"

ALL IN is an energy drink that provides hours of energy, alertness and focus with no
crash and no jitters. It contains a healthy, powerful blend of B-vitamins, amino
acids and enzymes. There\'s zero sugar, zero net carbs and no excess calories. ALL IN
delivers the ideal premium energy drink to the fast moving world of poker. Legendary
champion Ken Einiger has banded together fellow top pros who endorse ALL IN Energy
Drink. Einiger sums it all up, \"Imagine what you could do with more energy. You
could be wide awake after lunch instead of groggy. You could have plenty of energy
for working out or going out. You\'ll definitely see less of your couch. Then again,
you won\'t miss it. You\'ll be too busy doing the things you really want to do.\"

About ALL IN Energy Drink
Unlike traditional energy drinks, which can lack great taste and create energy ups
and downs, ALL IN is a premium product with three unique, delicious flavors without
sugar, carbs, or those pesky excess calories. ALL IN uses herbs, vitamins and amino
acids and provides a smooth, sustained sharpening of focus and pure energy every
player needs. Another unique benefit ALL IN Energy Drink patrons will undoubtedly
enjoy is the exclusive direct access it provides to private tournaments. These are
Invitational Tournaments with major prize pools held twice each year for top energy
drink purchasers.

About Play To Win, Inc.
Play To Win, Inc. is a fast-paced cutting edge company dedicated to the philosophy,
application and promotion of professional blackjack tournament play. Ken Einiger, a
featured player on the CBS Television Show, The Ultimate Blackjack Tour, has been
playing tournament blackjack for well over 15 years. In 2005, he won his very first
World Series of Blackjack. In 2006 he won the Legends Blackjack Championship against
6 of the World\'s Best Blackjack players and holds 2 UBT Gold Medallions. He recently
authored the book Play to Win. Currently, Einiger is involved in numerous projects
including a major television deal with the Ultimate Blackjack Tour and a Blackjack
Boot Camp for celebrities and high-rollers. As the epitome of gambling\'s resounding
champions, Ken Einiger often hears his name chanted openly in casinos throughout the
country.

Web Site = http://www.worldblackjackchampion.com

Contact Details = Bridget Petrella Media Relations
Phone: 724-775-1993
e-mail: upbeatmag@aol.com